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Category Archives: Creative

In this category are images created as a creative experiment for arts’ sake usually with no commercial intent

Toronto Fashion Photographer -NTM Studios- newest downtown photo studio

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Posted by admin on July 7, 2009 – 11:39 AM
Filed under Creative, Fashion, Modeling, Uncategorized

Its been over 2 months since my last post, finally i catch my breath. Been busy moving into a great new studio space in the heart of downtown Toronto, just a few doors down from Sutherland Models on Spadina Ave, north of Queen St.

The new photo & film studio is to be called NTM Studios (Next Top Model Studios) and we’re still working on the website and logo. Been hard at work tearing down old walls and ceilings. We had the concrete floors exposed and newly polished. Sprayed 25 gallons of paint on the walls and still going. Gutting the 3000 square foot space and making it the hottest new fashion photo studio in the city!

I’ve shot several Sutherland fashion shoots in there even with all the construction. It was an experience working around hanging electrical wires and paint… and dust! The models didn’t complain. Like good troopers, we got through it and got some great fashion photography despite it all.

Check out the before and afters of the photo studio renovation process. I’m actually working on a cool time lapse video of the first 6 days.

Also, I finally joined Twitter and I now have a Facebook page! Call me cool. lol.

 Toronto Fashion Photographer  NTM Studios   newest downtown photo studio
 Toronto Fashion Photographer  NTM Studios   newest downtown photo studio
 Toronto Fashion Photographer  NTM Studios   newest downtown photo studio


SALVADOR DALI | INSPIRED DESERT

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Posted by admin on April 22, 2009 – 7:00 AM
Filed under Commercials, Creative
SALVADOR DALI | INSPIRED DESERT

DALI INSPIRED KEDAR IN THE DESERT

When I work on creative images I do it mainly for myself as a creative outlet. 98% of the time these creative composites are not created for clients nor used by them. Whenever I shoot a job for a client there are usually a few pictures that get inspired and usually lead me to create something more with them.
In this case we shot clean Herb Ritts inspired beauty type images for a company called Anuaura who makes natural skincare products. During the photo shoot I got inspired by Kedar’s profile (the owner and creator of Anu). I have always been a fan of surreal art and especially Salvador Dali and his paintings of strange ominous landscapes and invisible reflections. I wonder if anyone will notice the subtleties in the image, it is always a work in progress and will hopefully get better as i create more. Thanks for looking, I welcome your comments and creative criticisms.

Crossfit Gym Toronto | Russian Rockstar

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Posted by admin on April 7, 2009 – 6:12 PM
Filed under Creative, Entertainment

RUSSIAN ROCKSTAR CREATIVE CONCEPT

RUSSIAN ROCKSTAR CREATIVE CONCEPT


This image was a creative concept done for shits and giggles nothing more. The concept was what would a Russian Rockstar look like, so my friend and trainer Dhani Oks came up with this F.O.B (fresh of the boat) personality rented a crazy see through red electric guitar and this is what came of it. It was a fun and funny shoot, looks like this FOB is alright!

Stephen Eyes | EYES ON TORONTO

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Posted by admin on February 20, 2009 – 3:11 PM
Filed under Creative, Entertainment, Series, TV
Stephen Eyes | EYES ON TORONTO

Stephen Eyes | EYES ON TORONTO

This is a series I was inspired to create for my own purpose. The cast and crew of this Independent Toronto Late night talk show came to me for straight forward promo shots. They had a cool concept for a David Lettermanesque late show with live performances by Toronto bands and interviews with cool celebs and personalities. The shot the pilot and a whole season of 13 episodes at the Gladstone Hotel on Queen St. West in front of a live audience. Lots of funny comedians came to do their stand up too, its a pretty cool show which hopefully will get picked up and broadcast in a tube near you.

Anyway a couple of months after we shot I revisited the images, we shot ear member separately and I encouraged them to get a little crazy for the camera, giving me the finger and making faces. I noticed that there we so many cool expressions and there was a total story there, it just needed a little something.

I put together a few pictures i like and composited a surreal story with a theme, or I should say it kind of created it self just used me as a TOOL entering commands and clicking my mouse until these cool composites came together. hmm.. every images has someone stuck in another inaccessible dimension of glass, dunno what it means buts it eerie and cool.

Props to Stephen Eyes (brains of the operation) “Eyes On Toronto” took me a while to put that together- you sneaky devil ;-)) and his crew of talented actors and comedians to really put it all out there and give so much character to the shot.

CLICK TO ENLARGE

CLICK TO ENLARGE

CLICK TO ENLARGE

CLICK TO ENLARGE

Nike Lights: a spec ad

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Posted by admin on January 21, 2009 – 6:52 PM
Filed under Advertising, Commercials, Creative

Nike Spec Ad, Award winner in Applied Arts Magazine

Nike Spec Ad, Award winner in Applied Arts Magazine


A while back I set up a commercial spec shoot just as a portfolio piece. The concept was to create a 30 second television commercial using stills blended and morphed together to produce a kind of surreal live action/ animation feel. We shot with an real Olympic runner at the Bloor Collegiate on Bathurst and Bloor st. Downtown Toronto during the summer and retouched the images and sent them off to my CGI and FX team to begin the edit. This was a lot more complex then we all anticipated and after some anti climactic shots were edited together I realized it needed something a little extra. Had a very talented music producer and friend Elliot Zeitoune compose a high energy music track and Kevin Swartz put a kick ass sound effect track to it and it started to get more of a life to it. I re-edited the spec ad from the traditional 30 sec spot down to a 15 second teaser trailer and that improved the overall feel for the commercial. This images was a collaborative effort with Filip Radu who took my images of the Nike Runner and used his 3d magic and some after effects to generate this cool electric look.

  • ABOUT ME

    RICHARD YAGUTILOV
    A.K.A YOUGOTTALOVE
    LOCATION: TORONTO, CANADA Photographer, Filmmaker and
    eternal student of life....

    EMAIL: rich@yougottalove.com
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