It’s a term we hear often, and many have no idea what it is, what it means or how to improve or change it…and if the first question you ask yourself is, “Do we have a corporate culture?” rest assured – you’re not alone.
If you have 1 person on your staff or hundreds, you have culture. It is the beliefs and behaviors of employees and management, which has a very direct effect on how outside business is conducted.
So, you now know it exists, and that you should do something about it, but what?
No matter how small or large your business is, one of the easiest ways to enhance the culture of your company is through photography!
Professionally capturing your staff in action – hard at work and at play, will give you some priceless tools and results in many different areas of your business.
As much as culture can shape and define itself through the mentality and actions of your staff, you can have a direct and positive influence on these things as well as the outside perceptions through your overall presentation.
You have a couple of options:
- Do nothing – which is very risky because you are putting the future success and longevity of your business into NOT YOUR hands, and you won’t be doing anything to improve what’s already in place;
- Hire a professional photographer with experience to capture the heart of what you want to share. Note: This doesn’t mean the least expensive person you could find with a business card and a camera. With more than 35 years of experience behind the lens and crossing just about every industry line there is, YouGottaLove is a Toronto-based & world experienced professional.
Companies that have an online presence through social media have a much easier time hiring and growing their customer base because individuals can cultivate a sense of familiarity in a very short time with the people and products associated with the business. Company newsletters that praise and acknowledge employees, managers or teams have higher morale and staff retention rate when each person feels that their contribution matters.
Consider individual employee shots, team and department portraits that capture the true essence of the individual(s) as well as their collective energy. Company events, products, services, behind the scenes images, and whatever else you and your staff can feel good about sharing with your existing network and the resulting ripple effect (sharing) that will naturally expand your reach for all of the right reasons.
Working with a professional photographer and videographer like Richard Yagutilov will give you the power to create and enhance your story as you tell it. Your finished product will be images of the highest quality that are ready to be used on any platform you choose, including print – and the images themselves will be something you and your team can feel great about sharing.
People are naturally curious – show your competitors how great you are. Show your customers what happens behind the scenes. Show potential job applicants “a day in the life” and let the visuals (images and videos) of your values and philosophies expand your reach, your impact and your targeted demographics.
Contact Richard directly (firstname.lastname@example.org) to discuss your 2017 ideas, needs and goals; Your business and your team deserve acknowledgement, attention and growth.
YouGottaLove.com is Toronto-based Photography and Videography visionary Richard Yagutilov, who has been stopping time, harnessing visions and inspiring imaginations around the world for nearly four decades.